19 Oct 2012 October 19, 1987
Posted at 12:17h in The Friday BriefTwenty five years ago, this 19th day of October, the stock market experienced the worst one-day decline in its history. The Dow Jones Average fell an excruciating 23% on what would become known as Black Monday. As a broker and branch manager with only five years' experience, I remember that day as if it were yesterday. Stalwarts of my clients' portfolios like Procter & Gamble, Eastman Kodak, and AT&T had lost half of their value in a day or two. Even the bluest of blue chips like Coca Cola, Philip Morris, Merck and McDonalds were down between 20 and 30%. Brokers and clients alike were asking me for answers I didn't have. The best we could offer was to not panic, to stay the course - surely the world was not coming to an end. I was scared to death for my clients and I was scared to death for my family.