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We plan for the expected, but the unexpected so easily and so often wrecks our plans. It's why most folks don't plan. They view it as a futile exercise in an increasingly complex and chaotic world. Increasing uncertainty doesn't render planning any less useful than seat belts and airbags are in a crash. Not knowing what to expect in the future screams for the preparedness of planning.

Just yesterday, following a conversation with a client, I experienced an all too familiar tug, not unlike the one an alcoholic might feel at a cocktail party, when the smell of alcohol is rich in the air and that drink is but an order away. During our conversation I learned that Amazon AMZN was now up 21% for the year so far. The broad stock market is up 5.7% by comparison

The financial services industry, like the medical industry, the marketing industry, and the automotive industry, all have their their unique shorthand terms and abbreviations that are clear to insiders, but confuse and obscure understanding for outsiders. It's called 'the curse of knowledge.' Jane Kennedy defines the curse of knowledge as "a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand."