Comments by Bill Gross and others of late have rocked the status quo and tested commonly held investment tenets. On Tuesday Gross proclaimed in his monthly outlook column that "The cult of equity is dying." "Like a once-bright-green aspen turning to subtle shades of yellow then red in the Colorado fall, investors' impressions of 'stocks for the long run' or any run have mellowed as well." He’s right on the latter observation anyway.

The economy continued to slow in the second quarter, according to the Commerce Department. In fact the so called recovery is now officially the second slowest since WWII. Much of the economic data this week advanced the argument that the economy is slowing. Europe, China, and the developing world are only making matters worse as their economies face varying degrees of challenges.

Earlier this week, Stephen Covey, a hero of mine and a champion of how to live a better life, passed away. Covey was best known for his mega-bestseller The 7 Habits of Highly Effective People. His common-sense, yet profound counsel to “Begin with the End in Mind,” to “Be Proactive,” and to “Seek First to Understand, Then to Be Understood” have been fundamental concepts in the shaping of Beacon. We thank him and will miss him greatly.

It was a light week for economic news, but one of the most significant announcements came from the National Federation of Independent Business. It described the latest reading from its small business optimism index as a "significant" decline. Major contributors were poor job creation and consumer confidence, as well as declining capital investment plans and earnings trends. Only 1 in 10 components improved last month, according to Econoday.