We had some really bad weather this week in North Carolina (as did other places in the Southeast). Between tornadoes and severe thunderstorms and all that accompanies those events, it was probably enough to make you think more deeply than you're accustomed to about what's really important.

Today's Brief is inspired by Seth Godin's blog entitled How to talk about your project. We've taken the liberty of broadening Seth's focus from project to "life goals." Like Seth encourages his readers to look beyond marketing, we encourage you to think big picture, of purpose, life goals, and how you communicate them 'strategically, to yourself, your partners, your coaches and your investors (yes you have investors).'

Keep-PoundingFor those of you who are not inclined to pay close attention to sports headlines, the Super Bowl is this Sunday. It is the 50th Super Bowl to be played, and will find the Carolina Panthers facing the Denver Broncos in Santa Clara, California. Even if you care nothing for the game of football, it promises to be an event worth watching.