13 Feb 2014 Should You Hold More or Less Cash?

As financial advisors we are often asked, "how much cash should we set aside?" while others wonder, "why hold it at all, given such low returns relative to equities and fixed assets?" A proper answer to the second question requires a discussion of Modern Portfolio Theory - an involved topic for another day.  Today, we look at the question more fundamentally, in human terms. Cash means different things to different people.