The Labor Department’s new fiduciary rule is an implicit endorsement of the business model we follow in serving our clients everyday - to act in their best individual and unique interests. While lofty in its proposal, the ultimate DOL rule will fall short of sweeping change for the financial services industry, due primarily to the efforts of the lobbying and political weight of Wall Street, banks, and insurers. The new rule for now, is focused solely on retirement services like 401ks and IRAs.