21 Aug 2015 Measuring Risk Tolerance Is Not Financial Planning
Posted at 13:30h in The Friday BriefMarket cycles, bull and bear, have considerably more impact on our psyche, confidence, and outlook than we perhaps realize. When stocks have risen for a period long enough for us to believe the trend will last, things simply look brighter. We feel more confident about our future, loosen our grip on our money, and feel more comfortable taking risk. With the the Total US Stock market up some 200% since March of 2009, we have had numerous discussions around increasing stock exposure to capture larger returns - it's only normal.