Market cycles, bull and bear, have considerably more impact on our psyche, confidence, and outlook than we perhaps realize. When stocks have risen for a period long enough for us to believe the trend will last, things simply look brighter. We feel more confident about our future, loosen our grip on our money, and feel more comfortable taking risk. With the the Total US Stock market up some 200% since March of 2009, we have had numerous discussions around increasing stock exposure to capture larger returns - it's only normal.

This week's Brief comes to us from our good friend and like-minded colleague Russ Thornton, an Atlanta-based financial advisor. Russ is a thought leader in the area of financial planning, and puts out rock-solid content each week over at his website (and via an email which all of us subscribe to). His post this week on moving past rules of thumb and avoiding overly expensive products while still creating retirement income was spot on, so we decided to share it with you all! Take it away, Russ:

Risk in investing is generally understood to mean the possibility of losing money. But there is a more important distinction to consider. For instance, when you work with a broker or a money manager you complete a risk tolerance questionnaire. It basically asks you what is the maximum point of risk (loss of your money) you can stand before you spend sleepless nights and stomach-sick days?

As you consider the question, do you compare yourself to others specifically, like say to the Joneses, or do you take a more general approach? Do you address wealth on a scale of ability to buy and do the things you want or do you dwell on security? Perhaps you consider friendships, connections, health, talents, shelter and provision as great wealth. Or maybe you don't ever think about it. Imagine that.