12 Jun 2015 Control or Resilience
Posted at 10:21h
in The Friday Brief
We are big fans of Seth Godin at Beacon. As a marketing genius, his focus is centered in that industry, but many of his writings are much more broadly applicable.
Not long ago a friend and client asked us to review an indexed life insurance product that his buddy, we'll call him Bob, was near zealous over. Bob was so enamored with the promises of the insurance policy that he was even considering changing careers to sell it. A change of some kind was forced on him because he had just been laid off at 50 from a high-level executive position with a major pharmaceutical firm.
