One of the great secrets of success in investing is that of persistence; defined as "firm or obstinate continuance on a course of action in spite of difficulty or opposition." In this age of information overload, particularly in the area of investing, persistence has become considerably more difficult than it was 10 or 20 years ago. Throw into the mix an ever-expanding supply of 'financial advisors' backed by sophisticated marketing machines designing products to address today's 'opportunities' and its easy to see why staying the course is more difficult than ever.

How we hate the idea of removing a bandage. It so nicely covers the damage and the pain underneath that we soon prefer the façade to the reality. We especially fear its removal as we know the adhesive will only reluctantly and painfully give up its sticky hold on our very sensitive skin. Knowing the quick yank is best, we often resort to the painfully slow tugging approach.