One of the most important things to know about your financial relationship is whether you are a customer or a client. The differences may be subtle or obvious, but understanding them and feeling confident in the role you have accepted is vital in determining the quality of your financial future. As a customer, you are pitched to, or persuaded to buy. As a client you are advised. 'K'nowledge and 'R'esponsibility align differently in the two dynamics as illustrated below: