Market cycles, bull and bear, have considerably more impact on our psyche, confidence, and outlook than we perhaps realize. When stocks have risen for a period long enough for us to believe the trend will last, things simply look brighter. We feel more confident about our future, loosen our grip on our money, and feel more comfortable taking risk. With the the Total US Stock market up some 200% since March of 2009, we have had numerous discussions around increasing stock exposure to capture larger returns - it's only normal.

Have you seen how much movie tickets cost these days? Expensive enough that when I went to the movies last week, I felt very acutely what behavioral economists call the "pain of paying." Ouch. As I handed my credit card to the cashier inside the plastic bubble, I wondered, "How much will these things cost in 24 years?"

Persistence, defined as "continuing without change in function or structure," can be a remarkably good force in our lives or a devastatingly bad one; depending upon our track. What we persist in, we generally accomplish; good or bad.