11 Mar 2016

Posted at 11:07h in The Friday Brief by
Persistence is defined as "continuing without change in function or structure." Webster's second definition of politics is "a person's opinions about the management of government." Persistence describes a purposeful struggle against shifting winds to hold a course, while politics and politicians seem more and more purposeful in going with the shifts.

20 Mar 2015

Posted at 11:11h in The Friday Brief by
Have you seen how much movie tickets cost these days? Expensive enough that when I went to the movies last week, I felt very acutely what behavioral economists call the "pain of paying." Ouch. As I handed my credit card to the cashier inside the plastic bubble, I wondered, "How much will these things cost in 24 years?"

16 Jan 2015

Posted at 08:35h in The Friday Brief by

At Beacon, we are big fans of Seth Godin, a marketing genius and prolific author and blogger. While Seth usually speaks the lingo of creative and marketing folks, his message resonates remarkably well with the rest of us. Take for instance the following recent post entitled...