Persistence is defined as "continuing without change in function or structure." Webster's second definition of politics is "a person's opinions about the management of government." Persistence describes a purposeful struggle against shifting winds to hold a course, while politics and politicians seem more and more purposeful in going with the shifts.

At Beacon, we are big fans of Seth Godin, a marketing genius and prolific author and blogger. While Seth usually speaks the lingo of creative and marketing folks, his message resonates remarkably well with the rest of us. Take for instance the following recent post entitled...