17 Jun 2016 Do You Have Options?
Posted at 13:37h
in The Friday Brief
Are your options wide enough?
Have you ever noticed when filming activities like children playing, school plays, or sporting events, how difficult it is to capture the whole story? There's so much going on outside the tight focus of the camera's lens we can't possibly capture it all. Regrettably, the phenomenon also explains a significant part of our lives and how we make decisions and plans.
Chip and Dan Heath, in their book Decisive, use teenagers to illustrate how narrow our frames of reference can be for most of our decisions, even the most important ones. They are called single-option decisions. For example, 'should I break up with my boyfriend or not?' is a single option decision.